What is advertising? Advertising is an advertising communication which uses an openly advertised, non-identifiable message to advertise or promote a commercial product, service or concept. Advertisers of advertising are usually companies wishing to market their goods or services to the general public. Advertising by media includes magazines, newspapers, TV, radio and the internet. The medium used to advertise depends on the audience of the particular medium. Television advertising is usually for mass audiences, while radio and print advertising are targeted at niche audiences.
In traditional advertising, advertisers tell what is advertising to the public with the help of creative experts. They give out sample versions of their product to be evaluated by the general public. The general audience then forms opinions about the product. This form of feedback helps the advertiser to find out the exact audience for his/her product. Brand building in advertising can be in various forms such as logos, names, images, videos, etc., which all together help create a brand image or a distinct identity of a certain product or service.
A well-managed brand image can create a high awareness among your target audience. For example, an advertisement that tells what is not so popular amongst your target audience, will have lesser effectiveness. Similarly, an advertisement which has the wrong keywords can also have limited effectiveness. Hence, effective ads are those that are successful in communicating to your target audience in the right way.
Some of the most common types of line advertising include magazine ads, television advertisements, radio advertisements, and the internet. Magazine ads are widely accepted and used by the masses. TV advertisements and radio advertisements are increasingly becoming the preference of the masses. However, internet advertisements have the potential to reach a wider audience through a multi-dimensional approach.
Print advertising refers to ads found in newspapers, magazines and other publications. It also includes brochures, books, flyers, posters, billboards, and other kinds of print advertising. Print advertising provides your brand with long-term benefits as people tend to read more newspapers and magazines than they do online. Moreover, people tend to remember things they have read and had an interest in for some time. Print advertisements also last longer than other types of advertisements on the internet.
Digital advertising is nothing but the ads that are putting up on the internet using digital means. It is a great medium as you can easily reach a global audience without spending a lot of money and without the need to make a physical presence in the targeted market. However, it has some limitations as well as it requires regular monitoring to ensure compliance with all the rules laid down. Digital advertising is the most recent development and the cost of implementing it is relatively less than print advertising.
Online advertising is something new. It is nothing but sponsored links or advertisements on different products, which are made visible for the users through the internet. These advertisements or links are usually made on specific sites or at specific times. Paid advertising is one way of driving traffic to your website. It is a popular way of brand building and it helps to increase your sales and profit margin.
What is advertising is a very important issue when you are trying to build up a strong brand image in order to expand your business. It is not only an issue of reaching out to the target audience but also of ensuring that your advertisement is not only attractive but is also readable and informative for your target audience. It is therefore important to take up different methods of advertisement in order to reach out to as many people as possible.