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Disneyland, located in Anaheim, is undoubtedly California’s premier family destination. The massive amusement park is home to an assortment of rides, games, shows, entertainment, restaurants and hotels. The combination of theme rides and recreated worlds are not the only attraction local businesses can use to their advantage. From Lake Tahoe to Sequoia and Kings Canyon National Parks and the Golden Gate Bridge California is host to some of the top-rated tourist destinations in the country. Let’s take a look at some of these iconic sites.

Lake Tahoe

This gem high in the Sierra Nevada mountain range is a popular year-round vacation destination. The blue lake with its inviting turquoise waters and spectacular mountains is a summer playground for boaters, beach goers, campers and nature lovers. Even though recent earthquakes shook Lake Tahoe, Reno and Carson City on Friday, 28 May, the lake remains a popular family destination with stunning beaches and shallow coves. D.H. Bliss State Park and Kings Beach State Recreation Area are popular destinations around Lake Tahoe.

Sequoia and Kings Canyon National Parks

This top bucket-list destination is home to the largest trees on earth. Some of the sequoias here are more than 3 millennia old! These adjacent parks cover an area that features majestic granite peaks, beautiful lakes, playful rivers, forests and deep gorges. Both parks are home to the giant trees, but the Sequoia National Park is arguably the best place to visit these ancient life forms. Easy walking trails provide access to major sites. Campgrounds are well positioned for views of the trees and other attractions like Moro Rock and the giant sequoia known as General Sherman Tree.

Universal Studios Hollywood

For entertainment lovers this amusement park and movie studio will delight visitors with rides and sets based on famous movies, realistic simulator rides and roller coasters. Studio tours will take visitors through The Wizarding World of Harry Potter, Jurassic World, Despicable Me Minion Charge and much more. The Walking Dead Attraction is a solid favorite among horror fans.

The savvy California incorporation agents can make use of destination marketing to attract potential and future clients through:

Work With Influencers

Many modern internet users have developed a distrust when it comes to direct advertising and overt marketing methods. However, many of these people can be reached through influencers. Their followers tend to be loyal and tend to trust the influencer’s opinions more readily. By partnering with influencers, the entrepreneur can promote their business across different platforms, especially to niche audiences.

A shockingly high number of marketers, almost 92%, believes influencer marketing to be an effective form of marketing according to the Influencer Marketing Hub, 2018. The reason behind this? Influencers are able to generate higher user engagement than content published by brands. The average engagement rate with influencers is estimated to be at 5.7%, now this may seem like a low number, but this is nearly twice the engagement rate branded content receives on social media.

Online Advertising Strategies

Online advertising should be informed by the data gathered through market research. Using this information search advertising can be targeted to specific regions. Re-marketing can be a useful tool to reach out to people who have previously engaged with your brand. This places the entrepreneur in a position to remind the audience of your brand and local attractions.

Video and VR marketing

Video and virtual reality marketing can go a long way towards using a local attraction in marketing efforts. Video content can be easily shared across social platforms and is readily consumed.

Virtual reality marketing goes one step further. Users can enjoy an immersive experience by connecting directly with a service, product or location. This immersive experience can entail anything from flying a small plane to trying out hotel rooms. The countless ways in which VR marketing can give your audience an enjoyable experience will certainly help to differentiate you from your competitors. Generally VR marketing is used in the form of virtual tours of local hotels, virtual travel experiences of entertainment venues or 360 degree tours of attractions – all of which are in abundance in California.

The Takeaway

There are numerous destinations and attractions in California which lures tourists and holiday-goers year round. By making use of modern marketing techniques such as virtual reality and influencer marketing, businesses can tap into and make the most of local attractions while building brand trust at the same time.


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