Market insight on tea has seen growing sales to be underpinned by awareness about the health benefits of the consumption of beverages. Tea brands have gained revenues of the back of the promotion of the evidence-based medication benefits of tea. Both traditional and premium tea leaves have gathered steam over the decades.
The tea market is expected to make steady strides ahead. The expanding array of flavors is one of the key factors that will enrich the market landscape. Leaf tea with various flavors is growing in popularity among consumers of hot beverages. Especially in households, this is gathering traction.
Inclination Toward Green Tea Spurring Prospects, Brands Leaning on Expanding Flavor Choices for Tea Aficionados
Tea has been source of phytochemicals, flavonoids, and antioxidants, all of which define the health benefits of consuming the beverage. Market survey on green tea finds that it has gained extensive popularity in regions where the population has been consuming tea for health benefits. Green tea has been extensively researchers for the presence of antioxidant polyphenols. The protective effects against diseases is one of the compelling proposition propelling consumer popularity of green tea. The antioxidant properties notably come from catechins and epigallocatechin gallate (EGCG). The potential health benefits of various types of green tea have led to it occupying a prominent position as a daily healthy beverage.
Aside from green tea, seasoned tea has also been gathering wide steam. A number of tea blends have been adopted by tea connoisseurs.
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Customary Tea Parties Fueled Sales, Increasing Coffee Consumption Pose Threat
Market insight on tea observes that the array of new flavors has expanded notably over the past few decades. In this regard, targeted advertising has emerged as a part of an effective marketing strategy for tea brands to grab a higher share in flavoured beverages. Capturing consumer value through the introduction of products with exotic flavors is a key objective propelling the prospects in the tea market.
Premium tea has also emerged as a potentially lucrative segment. Research report on premium tea finds that this is an emerging trend in tea consumption. A major trend that has hampered the demand is the popularity of coffee. Some of the popular premium brands of tea are oolong tea, yellow tea, and white tea.
On the other hand, the growing sales of coffee have severely hampered the prospects, as market insights on tea has found in recent decades. The raging popularity of espresso coffee as a tea substitute among hot beverage consumers in commercial establishments has concerned tea makers.
Asia Pacific has been Lucrative Market, Premium Tea Attracting Attention in Tea Culture in Households
Expansion of tea culture is a key trend bolstering the prospects in the tea market. Customary tea parties in recent years have played a crucial role in fueling the strides. In particular, Asia Pacific has emerged as a promising avenue for tea brands to expand their sales. The region has been notably lucrative and has earned the cynosure of attention among various tea producers.
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Asia Pacific tea market is likely to rise at a CAGR of 6.8% during the forecast period of 2017 and 2025. The presence of a vast consumer base in emerging economies of Asia has been a major aspect that has fuelled the growth prospects. Globally, the market stood at S$12.8 bn in 2017.
The popularity of hot beverages especially in developing economies of Asia is a key trend that has expanded the avenue. Countries at the forefront are India, Singapore, China, Hong Kong, Japan, Australia, and Thailand. Some of the key companies in the tea market are Global Beverages, Davids Tea, Unilever Plc. and Kusmi Tea.
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