Connect with us
Finance Digest is a leading online platform for finance and business news, providing insights on banking, finance, technology, investing,trading, insurance, fintech, and more. The platform covers a diverse range of topics, including banking, insurance, investment, wealth management, fintech, and regulatory issues. The website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.


The new face of the COO

By Tarek Meliti, founder of TDM Group


The role of a Chief Operating Officer (COO) has gone through an extensive transformation over the last couple of years, with major responsibilities changing as organisations begin to act out of pure necessity. There is a universal appreciation within the business world regarding the impact an effective and highly skilled COO can have within an organisation in relation to growth and operational performance. Staying competitive in any industry post-pandemic is proving extremely challenging. There also appears to be a re-occurring trend as organisations have identified the need for change in their business models, placing more emphasis on the vision of the COO and their ability to acclimatise to change which can mean the difference between surviving or thriving as they move forward.

That same belief is pressuring corporations to focus more attention and interest on the value of pairing CEOs with problem-solving COOs who can boost a culture of innovation, agility, and adaptation. We must now examine how this ever-evolving role has changed.

Leading Digital Transformation

The new face of the COO is to instigate transformational change by translating business and customer strategies into innovative offerings to drive customer service satisfaction and enhance value.  Organisations that have a primary focus on change and innovation are predominantly market leaders, while those that react to competitors will find themselves at risk. This is a prime example of a key change in the role in recent years – and a technologically focused and skilled COO can make all the difference. The role has evolved, with the modern COO needing to be familiar with new perspectives of technologies that will change the way their respective business operates. With growing frequency, the COO spearheads the strategic business planning and transformation function, which converts corporate-level plans into a set of discrete change initiatives. As a transformation champion, the COO is held accountable for driving investments that transform the business.

The Changing Face of Reporting

The modern COO has a high level of visibility and accountability within the organisation, including its reporting structures. Gone are the days when the COO has excellent business and relationship acumen but lacks technology expertise. In today’s world, the COO must use their leadership skills to ensure their business utilises the best technology while maintaining the right level of risk to make the organisation safe.

Continuing the Plan

Along with their core duties, the modern COO is required to understand the outcomes of the technology chosen on the entire organisation. They should capitalise on the opportunity to shift from their core responsibilities and develop a clear companywide vision by partnering with business leaders to shape strategy and define the business model in order to maximise results.

The Fundamental and Most Important Factor

For many organisations, the impact of the pandemic is yet to fully play out. This will require the effective COO to seek to deepen their organisation’s capabilities across a variety of areas, striking the right balance between legacy business and innovative capability areas. Visionary COOs have much to bring to their organisations in the years and decades to come, not only in terms of their awareness of the operations of a company but in how those operations affect and are viewed by potential clients and partners. A forward-thinking COO can create policies and drive decisions that enable their facilities to forge ahead in uncharted space by focusing on strategy and technical innovation.

Tarek Meliti, founder of TDM Group

Continue Reading

Why pay for news and opinions when you can get them for free?

       Subscribe for free now!

By submitting this form, you are consenting to receive marketing emails from: . You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Recent Posts