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Research Reports

The Us Womens Lingerie And Mens Underwear Market To Be Driven By The Non-Stoical Approach

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Sales revenue from men’s underwear and women’s lingerie items is expected to grow in the U.S. over the next couple of years owing to factors such as higher importance to personal hygiene, increasing disposable income, evolving lifestyle, improved standard of living, and changing preferences of consumers. Most manufacturers are opting to outsource production in order gain economies of scale, moreover, labour cost and cost of raw materials are relatively higher in the U.S. as compared to developing countries.  Hence, low-cost bulk production enabling leading brands to sell underwear at competitive prices.

A study conducted by Persistence Market Research (PMR) reveals that the men’s underwear and the women’s lingerie market in the U.S. is expected to ride on CAGR of 5.5% and 5.7% in terms of value between 2016 and 2024. In addition, propagation of modern retail formats such as pharmacy stores, discount stores and supermarkets is leading towards higher product visibility.

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Key Segment Highlights

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In 2014, The U.S. men’s underwear market was majorly controlled by top 5 players in the organized market accounting for a staggering 85% share. Key stakeholder in the US men’s underwear and women’s lingerie market includes Jockey International, American Eagle Outfitters Inc. Victoria’s Secret, Fruit of the Loom, Commando LLC, Hanes brand Inc., Ralph Lauren Corporation, Calvin Klein, Hanky Panky, Cass and Company and Philips Van Heusen Corporation.

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