The Liquid Breakfast Products Market is valued at nearly US$ 129 Bn in 2021. The market is projected to grow at a CAGR of 6.1% through 2026, reaching US$ 185 Bn by 2027.
Spoonable breakfast segment is the most lucrative segment in liquid breakfast products market, accounting for nearly US$ 72.20 Bn in the market in 2021. By 2027-end, this segment will reach US$ 103 Bn with 6.1% CAGR.
Western Europe is the largest market for liquid breakfast products, and is likely to hold 26.8% of global revenue share by 2027.
This segment is expected to be valued at more than US$ 100 Bn by the end of 2027, representing an absolute $ opportunity of about US$ 2,800 Mn in 2017 over 2016 and an incremental $ opportunity of more than US$ 45 Bn between 2017 and 2027. The liquid breakfast segment is expected to account for a revenue share of about 45% by the end of 2027.
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Consumers across the world are demanding more natural, GMO-free and organic food products in their breakfast meals. A hectic and busy lifestyle is one of the significant elements that is pushing consumers towards increasing the consumption of ‘grab and go breakfast’ across the globe. Although consumers typically prefer ready-to-eat food and drinks in their breakfast, they are not ready to compromise with the source of ingredients. This is one of the key reasons that the global liquid breakfast market has been growing tremendously since last few years.
Growing consumer preference for healthy food products fuels growth in demand for spoonable breakfast
Consumers, especially the younger generation have a different outlook about the food they eat. Consumers demand products that are tasty, healthy, and convenient with the ‘natural and clean’ label as they prefer food containing ingredients that are known to have low or no side-effects. For example, in response to growing consumer demand for natural and authentic yoghurt, dairy ingredient manufacturers are focussing on developing ingredients that are helping yoghurt producers produce clean label and lactose free products.
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Key Manufacturer Strategies to Support Huge Global Demand for Liquid Breakfast Products
- Introduction of products with reduced sugar and no artificial flavours / added colours
- Elimination of undesirable ingredients such as artificial dyes and preservatives
- Shift towards more natural and organic ingredient sources
- Increased venture capital funding to identify upcoming brands
- Acquisition of disruptive health and wellness brands
Apart from these strategies, manufacturers in the global liquid breakfast products market are likely to shift their focus on untapped markets such as India, China and Australia where consumer demand for liquid breakfast products is on the rise.
Global Liquid Breakfast Market: Key Vendors
More than 15 key players and their performance in the global liquid breakfast products market have been featured in this report. Companies profiled include Sanitarium Health & Wellbeing, Danone, The Hain Daniels Group Limited, Campbell Soup Company, Tio Gazpacho LLC, Soupologie Limited, Kellogg Co., MOMA Foods, Weetabix Ltd., Nestle S.A., General Mills Inc., Quaker Oats Company, Müller UK & Ireland, Chobani, LLC, The Kraft Heinz Company, and The Billington Group.
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Table of Content
- Executive Summary
- Market Introduction
- Market View Point
- Global Historical Market Analysis 2012–2016 and Forecast 2017–2027
- Global Liquid Breakfast Products Market Historical Analysis 2012–2016 and Forecast, By Region 2017–2027
- Global Liquid Breakfast Products Market Historical Analysis 2012–2016 and Forecast 2017–2027, By Product Type
- Global Liquid Breakfast Products Market Historical Analysis 2012–2016 and Forecast 2017–2027, By Packaging Type
- Global Liquid Breakfast Products Market Historical Analysis 2012–2016 and Forecast 2017–2027, By Distribution Channel
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